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The 50 Most-Frequently Read Articles
in Journal of Consumer Culture during July 2008 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Richard Wilk |
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Bottled Water: The pure commodity in the age of branding |
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Nov 01, 2006; 6: 303-325.
(In "Article")
[Abstract]
[PDF]
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| 2. |
Douglas B. Holt |
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Jack Daniel's America: Iconic brands as ideological parasites and proselytizers |
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Nov 01, 2006; 6: 355-377.
(In "Article")
[Abstract]
[PDF]
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| 3. |
Dee Amy-Chinn, Christian Jantzen, Per Østergaard |
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Doing and meaning: Towards an integrated approach to the study of women's relationship to underwear |
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Nov 01, 2006; 6: 379-401.
(In "Article")
[Abstract]
[PDF]
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| 4. |
Detlev Zwick, Samuel K. Bonsu, Aron Darmody |
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Putting Consumers to Work: `Co-creation` and new marketing govern-mentality |
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Jul 01, 2008; 8: 163-196.
(In "Article")
[Abstract]
[PDF]
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| 5. |
Robert Goldman, Stephen Papson |
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Capital's brandscapes |
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Nov 01, 2006; 6: 327-353.
(In "Article")
[Abstract]
[PDF]
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Last Updated: 08/03/2008 11:25:11
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