Douglas B. Holt

Toward a sociology of branding
Journal of Consumer Culture 2006 6: 299-302. [PDF]  

Richard Wilk

Bottled Water: The pure commodity in the age of branding
Journal of Consumer Culture 2006 6: 303-325. [Abstract] [PDF] [References]  

Robert Goldman and Stephen Papson

Capital's brandscapes
Journal of Consumer Culture 2006 6: 327-353. [Abstract] [PDF] [References]  

Douglas B. Holt

Jack Daniel's America: Iconic brands as ideological parasites and proselytizers
Journal of Consumer Culture 2006 6: 355-377. [Abstract] [PDF] [References]  

Dee Amy-Chinn, Christian Jantzen, and Per Østergaard

Doing and meaning: Towards an integrated approach to the study of women's relationship to underwear
Journal of Consumer Culture 2006 6: 379-401. [Abstract] [PDF] [References]  

Jessica Evans

Book Review: The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884–1929
Journal of Consumer Culture 2006 6: 403-406. [PDF] [References]  

Terry Di Paolo

Book Review: Negotiating the Holistic Turn: The Domestication of Alternative Medicine
Journal of Consumer Culture 2006 6: 406-408. [PDF]  

Elias Le Grand

Book Review: Fashion-ology: An Introduction to Fashion Studies
Journal of Consumer Culture 2006 6: 408-410. [PDF] [References]  

Index to Volume 6
Journal of Consumer Culture 2006 6: 411-412. [PDF]  

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