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Journal of Consumer Culture
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Good Young Nostalgia

Camera phones and technologies of self among Israeli youths

Ori Schwarz

Hebrew University of Jerusalem, Israel, ori.schwarz{at}gmail.com

The nostalgic consumption of images, which only a few years ago was practised mainly by adults, has lately become prevalent among Israeli teenage girls. Girls often describe themselves as ‘nostalgic’ and nostalgia has become a desired emotion. Unlike the nostalgia of former generations, this nostalgia is cumulative and not necessarily based on a strong dichotomous contrast between past and present. The transformation of nostalgia is closely related to developments in technology (the camera-phone and the internet) and in the possession-patterns of devices. Personal mobile phones are used by teenagers for production, archiving and consumption of documentary images on a daily basis. These images, not unrelated to those of mass media, are consumed by teenagers in order to evoke nostalgia and other emotions, as a technology of self. This trend also contributes to blur the ontic distinction between events and their representations.

Key Words: blogs • camera-phones • consumption • databasification • egodocuments • emotions • emotionology • nostalgia • photography • technology of self • youths

Journal of Consumer Culture, Vol. 9, No. 3, 348-376 (2009)
DOI: 10.1177/1469540509342045
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